The sentiment against generative AI continues to rise: 52% of the respondents said that generative AI was having a negative ...

TL;DR: A Google study reveals 97% of game developers acknowledge generative AI is transforming the industry, with 87% already using AI Agents for dynamic NPCs, gameplay balancing, and content ...

Microsoft is driving the take up of generative AI tools but even its own game developers, such as Zenimax Online Studios, are ...

A Labs prototype turns prompts into short, explorable 3D worlds Google has put the video gaming industry on notice with the rollout of Project Genie, an experimental AI world-model prototype that ...

For Jack Buser, who has worked in the gaming industry for 30 years, AI is an opportunity to push the boundaries of player experiences.

Hardware Razer CEO admits users could fall in love with its holographic AI assistant project but 'that’s definitely not something we plan to build the product toward' Game Development As Ubisoft ...

The developer, who worked on Call of Duty and Uncharted, also admits "this is potentially taking work away from a human." ...

Bobium Brawlers made me rethink what an AI-first game actually looks like.

During this year's CES, Razer declared that the "future of gaming is AI," which led to a backlash on the company's social ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

GameDiscoverCo's Simon Carless spotted (via VGC) the change in Valve's AI disclosure guidelines that mandate studios to ...

PC storefront GOG have been accused of using AI-generated art to promote a sale, while a job listing from them emphasises the ...