Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn ...

The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. “Surprise and delight.” What was once a novel approach to ...

My passion for Wall Street research first led me, more than 40 years ago, to my exclusive formula for uncovering market-beating stocks… Back in college at Cal State Hayward in the late 1970s, everyone ...

When it comes to spending money in your business, not all expenses are created equal. In your business there are certain areas where a small investment can make a leveraged return and there are other ...

Content can capture attention, but the creators who shape how audiences think and engage bring strategy to the table. Vanessa Sierra approaches her work with careful observation, studying trends, ...

How often have you heard somebody — a new CEO, a journalist, a management consultant, a leadership guru, a fellow employee — talk about the urgent need to change the culture? They want to make it ...